Biofagnes opens its doors to you, so come and do your shopping or have lunch at the restaurant!
Anne Frère wanted to offer consumers a pleasant, welcoming shopping environment with a wide choice of organic products when she left her job in banking to set up Biofagnes. It's a great project that came to fruition in 2012 and is still going strong today, with four stores in the Liège region.
With over 12,000 organic product references, you'll find plenty of organic products, including our Granaline organic drinks! Biofagnes also has a restaurant serving organic, home-cooked food at affordable prices!
To find out more about the brand, we interviewed Anne Frère, founder and manager of Biofagnes. Read her interview!
Can you introduce yourself and your team?
My name is Anne Frère and I'm the founder of Biofagnes. We now have 4 Biofagnes shops in the Liège region (Dolembreux, Neupré, Barchon and Aubel) and around forty employees.
Can you tell us about the history of Biofagnes?
Biofagnes was set up in 2012 with limited resources at the outset. My aim was to offer a pleasant shopping space with a wide choice of organic products, because I felt that we lacked choice in the shops at the time. Since then, 3 other shops have opened, all of which I'm very proud of. In 2019, we gave Biofagnes a new image with a new logo, which has reinvigorated our chain.
What makes you different from other organic shops?
Choice: we offer over 12,000 organic products
Home-made: many products are made in-house, with a bakery, butcher's and catering workshop that are 100% in-house.
Our organic restaurant: Croc en Fagnes (Dolembreux)
Can you tell us a bit more about the restaurant area you've developed?
Le Croc en Fagnes is located in Dolembreux, next to our Biofagnes shop. For the past two years, we've been offering 100% organic breakfasts and lunches at democratic prices. Everything is homemade in-house by our catering team, and also available in bowls for sale in our Biofagnes shops. You'll find gourmet, healthy breakfasts, croc-monsieur sandwiches, salads, soups, burgers, daily specials and desserts. You can also enjoy a cup of tea, coffee or other beverage. We're open Mondays from 12pm to 4pm and Tuesdays to Fridays from 9am to 4pm.
What are your values? What do you want to pass on to your customers?
We worked as a team to define our values together. We thought long and hard about what made sense in our day-to-day work and the values we have defined for Biofagnes are :
Defending and promoting organic produce
Goodwill
Team spirit
Trust and confidence
Commitment
Efficiency
These values are at the heart of our business and are passed on to our customers in our day-to-day work.
What are the advantages of eating organic food?
Eating organic means offering the best to your body and the planet. It means eating pesticide-free food, as our grandparents did, long before the agri-food giants found ways to produce more, using products that poison us so that it costs them less. We need to reconsider what's important in life, and diet is the first key to maintaining good health over the long term. Organic should be the norm!
Do you have any future plans for Biofagnes?
Biofagnes aims to grow and enable more and more consumers to eat organic food close to home.
Why did you choose to work with Granaline?
Granaline's main product, Granaline Organic pomegranate juice, is a key health product, rich in antioxidants. It is in line with our values and we wanted to offer it to our customers.
What are your customers' favourite Granaline products? What are yours?
Our customers' favourite product is 100% fruit pomegranate juice. I really like the bottled blood orange drink "Aranciata Rossa" BIO Granaline that we stock in our fridges, which is delicious and very fresh.
To conclude this interview, what advice/information would you like to give our readers?
Mens sana in corpore sano. Taking care of yourself starts with taking care of your diet and your body. Starting with a healthy, organic diet should be everyone's priority.
