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Pomegranate and sexuality? This bombshell still has a lot to teach us!

According to a study carried out by researchers at Queen Margaret University in Edinburgh, daily consumption of organic pomegranate juice has beneficial effects on vitality, including effects on testosterone levels and blood pressure, for both men and women!

The positive effects of elderberry juice on sexuality
Vasodilation and vasoconstriction

Pomegranate juice and sexual desire?

In this study, it was shown that, after two weeks of daily consumption of organic pomegranate juice, testosterone levels increased by 16% to 30%, while blood pressure fell, which is beneficial for libido in both men and women. In addition, positive emotions increased, negative feelings decreased, mood and memory were improved, and reactivity to stress was reduced. In men, the effects also included increased beard growth, a deeper voice and greater libido.

Organic pomegranate juice to boost my libido (or his)?

A key factor in sexual pleasure is the influx of blood into the body, particularly the genitals. At the root of these effects is a particular phenomenon: vasodilation. This is a physiological mechanism that consists of increasing the diameter of blood vessels in response to changes in the external environment or to particular substances. Vasodilation can occur during the inflammatory process, when the temperature of the environment is high or during stressful situations.

How does vasodilation work?

The walls of blood vessels are made up of different types of cells, including the smooth muscle cells that make up the smooth muscle. Vasodilatation is produced by relaxation of this muscle in response to a stimulus, which may be a secretion of a chemical substance or nervous information from the nervous system.

When a substance induces vasodilation, it is a vasodilator. Many vasodilators are substances found in nature. They include cocoa, saffron... and pure organic pomegranate juice! Anthocyanins (and delphinidin in particular) are the most effective phenolic compounds for inducing vasodilation [1]. And pomegranates contain many polyphenols, including anthocyanins! More specifically, the vasodilatory effect of polyphenols is due to the production of nitric oxide.

Vasodilation is an important part of the sexual mechanism. In fact, sexual arousal leads to an influx of blood, enabling erection of the genitals in both men and women, who also receive this influx in the vulva, which is responsible for lubrication.


Testosterone is a steroid hormone (sex hormone) produced by men and women in varying proportions, which affects sexual behaviour.

How does testosterone work?

It modifies complex neurotransmitter systems such as the dopaminergic pathways which synthesise and release dopamine, often referred to as the "happy hormone" [2]. Testosterone is therefore involved in both the excitatory and inhibitory processes of sexual function. The good news is that studies have shown that drinking pure pomegranate juice significantly increases testosterone levels [3]!

Did you know?

The pomegranate is also a symbol of fertility. As well as having vasodilating effects, it would appear that pure organic pomegranate juice helps to improve fertility. In fact, a study was carried out on adult male mice to explore the effect of pomegranate juice on the quality of their sperm. The result was an increase in sperm count and better sperm motility in animals that had ingested pomegranate juice. Pomegranates therefore improve fertility in males [4].

So pure organic pomegranate juice is the perfect ally for Valentine's Day! In addition to these effects, a study has shown the positive impact of drinking pure pomegranate juice on mood, anxiety and emotions [3]. The effectiveness of pomegranates has been proven! So go ahead and click!

Bonus: what is the origin of Valentine's Day?

Valentine's Day has its origins in ancient Rome, where a pagan festival called "Lupercalia" was celebrated in February in honour of fertility and love. This festival involved rituals to purify the city, animal sacrifices and gift exchanges. In the 5th century, the Christian Church sought to replace this pagan festival with a Christian celebration, in honour of one or more Christian saints named Valentine who were associated with love and marriage. It is thought that these saints were martyred for celebrating Christian marriages in secret, despite the Roman emperor's ban. Valentine's Day has therefore become an occasion to celebrate love and romantic relationships, in honour of Saint Valentine and his commitment to love and marriage.

Please note:

The information and advice provided on the website are in no way intended to replace a consultation or diagnosis by a doctor or health professional, who alone is in a position to assess your state of health properly.

References :

[1] S Martin, R Andriantsitohaina, Mécanismes de la protection cardiaque et vasculaire des polyphénols au niveau de l’endothélium, Annales de Cardiologie et d'Angéiologie, Volume 51, Issue 6, 2002, Pages 304-315, ISSN 0003-3928,

[2] Kirsten Jordan, PhD, Peter Fromberger, MSc, Georg Stolpmann, MD, Jürgen Leo Müller, MD, The Role of Testosterone in Sexuality and Paraphilia—A Neurobiological Approach. Part I: Testosterone and Sexuality, The Journal of Sexual Medicine, Volume 8, Issue 11, November 2011, Pages 2993–3007,

[3] Emad Al-Dujaili & Nacer Smail, La consommation de jus de grenade augmente les niveaux de testostérone salivaire et améliore l’humeur et le bien-être chez les hommes et les femmes en bonne santé, Endocrine Abstracts, 2012, Volume 28, P313

[4] Mohsen Ghaleb Al-Mutary, Gasem Mohammad Abu-Taweel, Effects of pomegranate juice on the sexual behavior, fertility and protective activity against aluminum exposure in male mice, Journal of King Saud University - Science, Volume 32, Issue 6, 2020, Pages 2688-2695, ISSN 1018-3647


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